Rustic Rose was created after college student and lover of rodeos, Beth was getting ready to go out with some friends to the Saturday night perf and rodeo dance at the Medicine Hat Broncs N Honkytonks rodeo. Beth and her friends were struggling to find stylish western jewelry that fit into their 'poor college' student budgets when Beth decided to grab a few supplies from a craft store and make her own necklace for the event. The necklace was simple, but accented her outfit nicely and it was of course, turquoise. A few days after the rodeo, Beth posted a photo that showed off the necklace on social media and her friends and family began messaging asking her where they could get their own. This is how Rustic Rose was born.
Fast-forward to today, Rustic Rose is worn by women across Canada, the USA, and even Australia. In the early stages, Beth began by selling her jewelry on Facebook and later expanded into selling on Etsy, to wholesale purchasers, and she even did jewelry making parties. Today Beth has expanded from handmade jewelry to hand-pressed western apparel.
All Rustic Rose jewelry and apparel is created by Beth and is made for women who are in the farming, ranching and rodeo communities. Agriculture and the western way of life are big values for Beth and her brand, and she strives to have these values shine through in her work. Rustic Rose is a huge supporter of rural initiatives including numerous rodeo royalty programs including Miss. Rodeo Canada, Medicine Hat Exhibition & Stampede Queen and Princess, Miss. Strathmore, Miss. Coronation and Miss. Hanna. Rustic Rose can also be seen at fundraisers for causes from ALS to local women's shelters to natural disaster relief for farmers.
The creator of Rustic Rose, Beth is a fourth year business student. Born and raised in a rural community in Alberta, she headed to the "big city" to further her education.
Hunting is a passion of Beths' as she has been involved ever since she could walk. Her dad taught her how to be an ethical hunter and for Beth, the best things about hunting are teaching new hunters, contributing to conservation efforts and getting outside. She is the youngest female mentor for an Alberta program that mentors first time deer hunters.
Beth has a deep (and always growing) appreciation for agriculture and everyone involved in various aspects of the industry. She takes every opportunity to help on her boyfriend's generational family farm, and loves learning as much as she can. Calving season is her favourite, and it is always a reminder to her of the dedication and passion that ranchers have for their animals.
When Beth isn't running Rustic Rose or doing school work, you can find her riding horses, doing photography sessions, spending time with her five nieces and nephews or gardening.
Beth plans to continue growing Rustic Rose when she graduates post-secondary.
Learn more about Beth in her Blogs! Find them under the 'Extras' tab.