Rustic Rose was created after college student and lover of rodeos, Beth was getting ready to go out with some friends to the Saturday night perf and rodeo dance at the Medicine Hat Broncs N Honkytonks rodeo. Beth and her friends were struggling to find stylish western jewelry that fit into their 'poor college' student budgets when Beth decided to grab a few supplies from a craft store and make her own necklace for the event. The necklace was simple, but accented her outfit nicely and it was of course, turquoise. A few days after the rodeo, Beth posted a photo that showed off the necklace on social media and her friends and family began messaging asking her where they could get their own. This is how Rustic Rose was born.
Fast-forward to today, Rustic Rose is worn by women across Canada, the USA, and even Australia. In the early stages, Beth began by selling her jewelry on Facebook and later expanded into selling on Etsy, to wholesale purchasers, and she even did jewelry making parties. Today Beth has expanded from handmade jewelry to western apparel.
All Rustic Rose jewelry and apparel is designed by Beth and is made for women who are in the farming, ranching and rodeo communities. Agriculture and the western way of life are big values for Beth and her brand, and she strives to have these values shine through in her work. Rustic Rose is a huge supporter of rural initiatives including numerous rodeo royalty programs including Miss. Rodeo Canada, Medicine Hat Exhibition & Stampede Queen and Princess, Miss. Sundre , Miss. Coronation and Miss. Hanna. Rustic Rose can also be seen at fundraisers for causes from ALS to local women's shelters to natural disaster relief for farmers.
Hi there!I am Beth, the gal behind Rustic Rose. I was born and raised in a rural community in Alberta, and headed to the "big city" to further my education. I finished college with a Bachelors of General Management and a Marketing Diploma and now work full time.
I have a deep (and always growing) appreciation for agriculture and everyone involved in various aspects of the industry. I take every opportunity to help on my boyfriend's generational family farm, and love learning as much as I can. Calving season is my favourite, and it is always a reminder of the dedication and passion that ranchers have for their animals. You can find me on the quad moving cows, helping haul hay, petting cows every chance I get and asking lots of questions.
When I'm not running Rustic Rose or doing school work, I am helping out on the farm, riding horses (and occasionally falling off), doing photography for my other business Reverse RR Photography, spending time with my six nieces & nephews or gardening!
I am so thankful of the support Rustic Rose has received since I started it in 2015. There is no doubt that I wouldn't be where I am today with the support of my customers! If you have ever made a purchase or recommended Rustic Rose to someone, thank you!!